Before the start of the conference:

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2026-05-14 15:00 pm

Reality Under Attack: Flight, Freeze, or Fight?

May 14–16, 2026
Lviv

About the conference

The international LMF conference has been held in Lviv, Ukraine, since 2013. Last year, it brought together participants from more than 26 countries around the world. The conference is designed for everyone operating within the international information space: media professionals, researchers, policymakers, communications specialists, public intellectuals, representatives of the public sector, and international organizations.

The focus theme of LMF 2026 is “Reality Under Attack: Flight, Freeze, or Fight?”.

Terms of participation

This year, participation in the conference is available with a charitable donation, which will support the work of Lviv Media Forum. Veterans and active-duty service members are welcome to attend free of charge.

All events within the LMF 2026 program will be held in English, without simultaneous interpretation. Due to the format of the conference, the organizers are required to limit the number of participants.

Submitting an application does not guarantee participation, and the organizers reserve the right not to disclose the reasons for their selection decisions.
Frankly Spoken
15:00-15:20

Opening ceremony

15:20-15:40

Keynote speech

15:40-16:00

Coffee Break

16:00-17:00

Public Talk

Getting off the Sedative: Can Societies Handle the Truth in the Age of Crises?

17:00-18:00

Public Talk

Get Complicated. How to Counter Autocracies Through the Philosophy of Bildung

Frankly Spoken
Smartly Done
10:00-11:00
Live streaming

Discussion

From Informating to Sensemaking: How Public Media Guide Societies in the Eye of the Storm

10:00-11:00
Live streaming

Case study + Q&A

The 3D Challenge: How to Reach Distant, Distrustful, and Disengaged Audiences

11:00-11:30

Coffee Break

11:30-12:30
Live streaming

Discussion

Culture as a Target and Tool of Genocide: How Media Can Catch the Moment

11:30-12:30
Live streaming

Case study + Q&A

Donors to Media: Customers or Social Investors?

12:30-13:00

Coffee Break

13:00-14:00
Live streaming

Public Talk

Beyond Clicks and Cash: Measuring Journalism With a Different Ruler

13:00-14:00
Live streaming

Case study + Q&A

AI for the Business of News: Local Media Cases

14:00-15:00

Lunch

15:00-16:00
Live streaming

Public Talk

After Visibility. What Remains of Media Power When Algorithms Own Distribution?

16:00-16:30

Coffee Break

16:30-17:00
Live streaming

Public Discussion

How Ukrainians Define Democratic Boundaries in War

16:30-17:00
Live streaming

2-level aquarium

Ukraine Speaks: What Works, What Fails, What Scales

17:00-18:00
Live streaming

"Sociology Says" Podcast | Live Recording

War vs. Democracy: Can You Have Both?

Frankly Spoken
Smartly Done
10:00-11:00
Live streaming

Public Talk

Nothing Is True and Everything Is Possible: Can Media Make Truth Matter Again?

10:00-11:00
Live streaming

Case study + Q&A

The Reality Check: How Technology Helps Media Defend the Truth

11:00-11:30

Coffee Break

11:30-12:30
Live streaming

Discussion

The Autocracy Trap: Is Transition to Freedom Still Possible?

11:30-12:30
Live streaming

Case study + Q&A

The Kill Zone Challenge: Rethinking War Reporting

12:30-13:30

Lunch

13:30-14:30
Live streaming

Discussion

Not Sympathy but Infrastructure: Building Leverage in Nations Defending Freedom

13:30-14:30
Live streaming

Case study + Q&A

From Testimony to Narrative: How Methods Shape Understanding

14:30-14:45

Coffee Break

14:45-15:45
Live streaming

Keynote Public Talk

Likes, Shares, and the Fate of Democracy: What Now?

15:45-16:00

Closing Ceremony

About the conference ORGANIZER

The NGO Lviv Media Forums trengthens media, institutions, and public figures capable of fostering healthy public dialogue in Ukraine and beyond. Our goal is an effective and democratic society united by healthy communication. The organization was founded in 2013 tobring together media professionals from Ukraine and around the world in Lviv for the annual LMF conference. Over the years, we have grown into an ecosystem of people, organizations, and projects that support the media, develop comprehensive solutions for them, and promote the best media practices in Ukraine and globally. We are moving from supporting and developing media and journalists to a broader strategic focus: empowering communication actors, including media, civil society organizations, government bodies, and more.

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